Now in its fourth year, #Giving Tuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #Giving Tuesday kicks off the charitable season, when many focus on their holiday and end-of-the-year giving. Since its inaugural year in 2012, #Giving Tuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
#Giving Tuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influences and founding partners joined forces—collaboration across sectors, offering expertise and working tirelessly—to launch #Giving Tuesday and have continued to shape, grow and strengthened the movement.
#Giving Tuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners—nonprofits, civic organizations, businesses, and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.
As a global movement, #Giving Tuesday unites countries around the world by sharing our capacity to care for and empower one another.